Be Free For Me Blog

How many times have you called a large food manufacturer to ask if a product is gluten-free? And how many times has the customer service line been closed and your questions have been left unanswered?

According to Katie Lay, from General Mills Health and Wellness Division, “One of the most frequent inquiries our customer service department receives is ‘What products are gluten-free?’”.

To assist those of us needing to eat gluten-freely (and easily!), General Mills has created a new website, LiveGlutenFreely.com (yes… available 24/7!), for their customers living a gluten-free lifestyle. Easily navigated, crisp and packed with information, the website’s goal is to help those living a gluten-free lifestyle determine which General Mill’s products are gluten-free, find out where they can be purchased, as well as discover simple and tasty recipes that can be made with many of these products.

My thoughts? This informative website, along with General Mill’s clear and bold “gluten free” wording on the labels of their 200+ gluten-free products is going to be a hit with the gluten-free set. The path (or should I say supermarket aisles) are now clear for those on a gluten-free diet to easily determine which readily available and affordable General Mill’s products are gluten free. It is important to note however, that all of us living a gluten-free lifestyle must always take responsibility to read the ingredient listing, or look for the words “gluten-free” on a product label, prior to purchasing or eating any item. (This is true for any allergen or dietary concern as well).

While on the website I also signed up for the LiveGlutenFreely electronic newsletter containing recipes, and any new gluten-free product information. These newsletters will be sent directly to my inbox every other month. I can’t wait to get my first edition.

Hopefully this website will be the benchmark of how large conglomerate food manufacturers share their product’s gluten-free information.

And to General Mills… thanks.  Your commitment to the gluten-free community has not gone unnoticed!

Be Free!
Kathleen

P.S. See BeFreeForMe’s recipe section for a Sour Cream Coffee Cake Recipe I made  using Betty Crocker Yellow Cake Mix and Cinnamon Chex Cereal… delicious!

When I first heard, I thought it was too good to be true. The behemoth of food companies, General Mills, was coming out with a new line of gluten-free baking mixes. Too good to be true. I needed to see it to believe it.

So, I called a good friend in the food industry that was able to get me boxes of the four gluten free varieties: brownie mix, chocolate chip cookie mix, yellow cake mix and devil’s food cake mix. 

When the FedEx driver showed up at the office door I practically pounced on him.

I ripped open the box, and literally just stopped and stared.

To hold in my hands baking mixes that said “Betty Crocker” and “Gluten free” together – right on the same box – blew me away.

Blew me away.

Sure I’ve seen gluten-free baking mixes before. But this is big news. General Mills, yes folks – General Mills, one of the world’s largest food companies that has products in over 100 countries and owns not only Betty Crocker, but other well-known brands such as Pillsbury, Bisquick, Green Giant and Cheerios has noticed us celiacs. It makes me giddy. It makes me beam.

It makes gluten-free mainstream.

And here’s the best part. The products are phenomenal too! “Moist”, “chewy” and “super chocolaty” are some of the adjectives used to describe them.

To make things engaging, I decided to have a taste test. I recruited some gluten-eating friends & family, blindfolded them and had them try both the Gluten Free Betty Crocker Mixes along with the traditional gluten-filled Betty Crocker comparable mixes.

Very interesting outcomes! Check back for the taste test results of the “Betty Crocker Gluten-Free Challenge” in my next few blog postings.

Oh, and also, Mr. FedEx Man – I apologize for almost knockin’ you down in my sheer excitment. To make it up to you, I’ll have some really good gluten-free goodies for you tomorrow.